VISA Extra Money Gift Cards.

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Store "branded" Gift Cards only allow you to use their Gift Cards to purchase items in their stores. But what if you wanted the choice to purchase whatever you want, from wherever you want? 

 

That's where VISA ExtraMoney Gift Cards come in. People can use them anywhere VISA is excepted which is basically millions of locations and websites around the Globe. 

 

We created this light-hearted Radio Campaign to illustrate that when it come to buying gifts, using the tagline: "Because people want what they want and hey, you're not a mind reader"...so give the card thats accepted virtually anywhere so those you "gift" can buy anything, anywhere no matter how silly!

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This radio campaign which ran in selected markets saw a 47% increase in the number of Gift Cards purchased in the test market area and was rolled out nationally.