Portmeirion is a British manufacturer of fine dinnerware well-known for its wildlife pattern especially birds and fish.  The company wanted to introduce a new line that broke away from it's traditional designs in order to expand its customer base. 

 

The new line called Dawn & Dusk featured a unique mix of glass, metal, slate and leather which was quite radical and unlike any line other collection produced by the company. 

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The Client asked us to come up with advertising that would appeal to a younger target audience, in this case newly engaged to be married women or new brides.

 

To grab their attention we came up with a cut-through-the clutter humorous ad that saw sales of this new line reach never before numbers making it one of the most successful lines in the company's history. 

 

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