Matterhorn Hunting Boots. (Print Campaign)

This is an example of speaking to the potential customer in a language they can relate to. We're not talking about English! Hunters know that stealth and sitting as motionless as possible is critical to not being spotted by the game animal they are hunting. To achieve this, a Hunter must stay warm. And generally, a Hunter's feet are the first to get cold. When that happens it's difficult to sit still. And sometimes, cold, uncomfortable feet will prompt a man to get up and walk, often times back to the warmth of the Hunting Cabin to "regroup" by the fire with a hot cup of hot coffee. BUT, that's when the trophy of a lifetime could walk in to the area that the Hunter just vacated! Matterhorn Hunting Boots are designed to maximize warmth by utilizing ComfortTemp Insulation which stores heat and releases it then the internal temperature of the boot drops.